The story of Rodex Movers started with a boy tagging along with his dad on delivery routes.
Roger Kweh was a teenager when he first followed his father on his rounds. His father was a delivery contractor taking jobs from multiple companies. He filled in for businesses that had no delivery persons of their own. Roger helped load and deliver, earning pocket money along the way.
That early experience stayed with him.
Roger’s Bold Decision at 28 Years Old
For years after, Roger struggled to hold down a job. He moved from company to company. He quit some. He was let go from others. His longest stint lasted two years, until that too came to an end.
It was his breaking point.
“I was so fed up. I thought, why not start something myself?”
He was 28. He had no savings to speak of. But, he had a plan. Start small doing what he was familiar with, such as moving boxes and household items. Find people who needed his moving services. Convert every single interested inquiry into a sale.
But there was a problem.
Roger only had $3000 after scraping together all he could from his own pocket and a loan from a friend.
So he rented a van for $1,100 a month, put down a deposit of $1,100, and spent what was left on classified ads in the Straits Times at $33.50 a day.
Every call that came in felt like gold.
“I couldn’t afford to lose even one. So I made sure every single call turned into a job.”
He priced aggressively to win. A washing machine moved for $30. Single items. Small deliveries. Whatever it took to keep the phone ringing and the van moving.
The Day Everything Collapsed
Rodex Movers grew. Roger hired workers, took on bigger jobs, and started to believe the hard part was behind him.
Then one morning, his entire team walked in and announced they were quitting. Unless he gave them an immediate pay raise he could not afford. They knew exactly how heavy the day’s schedule was.
Roger had jobs lined up. But no team to do them.
He spent the rest of that day making calls he never wanted to make. Cancelling jobs, issuing refunds, listening to customers threatening to sue his moving company. The bad reviews followed quickly.
And so did the advice from people around him.
“Friends and relatives told me, maybe you should think of something else.”
He had been building Rodex for five years. Quitting meant all of that was wasted.
He decided he wasn’t done.
Starting His Moving Company Again, Smaller and Wiser
Roger scaled back. He rehired carefully, this time with proper written contracts and clear expectations. And he stepped back onto the ground himself. Meeting customers, doing on-site surveys, scheduling the workforce personally.
That closeness changed everything.
He started hearing directly what customers needed. He tweaked how jobs were scoped and communicated. Good reviews began pouring in.
Returning customers became the norm and referrals followed.
“That trust is what we built over the years.”
By 2021, Rodex Movers crossed $1 million in revenue.
COVID-19 and What Came After
Then came 2020. Covid-19.
Nobody was moving. His moving company almost came to a halt. Government subsidies helped Roger keep most of his team paid, but the losses were real.
What followed surprised him.
When restrictions were lifted, pent-up demand hit all at once. From 2022 through 2024, Rodex Movers was fully booked almost every single month. In 2024, the company acquired its own warehouse and storage facility in Tuas.
Today, Roger still visits customers’ homes personally for on-site surveys. He schedules the workforce. He oversees the marketing. He is, as he has always been, hands-on.
The Lesson Roger Carries
Roger does not talk about his journey the way most people talk about success. He talks about what the hard years did to him.
“Whatever happens now, I can tell myself, this is not the worst. This is nothing. I have been through bigger storms. They made me become a stronger person in business.”
His goal now is straightforward: to make Rodex Movers a household name in Singapore, the way Grab is synonymous with getting a ride.
That ambition, from a man who started with a rented van and $800 left for ads, feels entirely earned.
